Led the creative development and execution of a comprehensive brand refresh for an HVAC company, delivering cohesive assets for a new vehicle wrap. Scope of work included brand identity refinement, vehicle graphic concepts, gathering and managing the quotes and final file production with wrap company. The goal was to elevate the vehicle to create a moving 'billboard' in a clean, cohesive design that would be eye catching from a distance, yet simple and impactful while working within a budget and allowing the white areas of the van to balance the design.